Your corporate giveaways make a statement about your brand. They are often your client’s or customer’s first impression of your business, and you want to make the right impression. We all have a drawer full of promotional giveaways that have become junk. Are you attracting the attention you should and presenting the image you want?
The Purpose of the Giveaway
The promotional products you choose to give away should do several things:
- Increase awareness for your brand
- Be useful for your customers
- Stand out among the crowd of free products
- Generate leads for your business
Although all of these are important, the key to being remembered by your customers is standing out among the crowd. Rise above ordinary with your giveaways to give your brand a lasting impression in the minds of your target audience.
Making It Surprising
If your giveaway surprises your customers, it will make them look twice, which is exactly what you want from promotional products – more attention for your brand. First impressions in business are still extremely important and can literally mean the difference between getting a new client and losing a prospect by seeming ordinary or unappealing.
When you are at a trade show or simply giving tokens of appreciation to new clients, you want custom branded products that are out of the ordinary because being different gets you noticed. Being confident and standing out are different than being eccentric, which can be off-putting to someone that simply wants to feel like you are professional and a good fit for a partnership. Remember to go for difference in the form of standing out in a professional and clever way.
Making It Awesome
But surprising your target audience isn’t the endgame. An awesome product is a great reflection on your brand. It shows your clients your innovation, your ability to stay ahead of trends, and your recognition of their needs. An example were USB charger handouts that have been popular for a few years. These are savvy because they reflect the technology everybody is steeped in nowadays.
Awesome products have a wow factor that will make your customers keep your promotional product for years to come and use it every day. Imaging this, a screen cleaner wipe that sits on the back of your phone. Not only is that product branded, so your logo is getting flashed around every time someone takes their phone out, but it is also useful. goodies entreprise