Imagine if you searched for a local business on Google and found that its contact information was incorrect. That’s what happens when businesses don’t have a system in place to monitor their online listings and update them when necessary. It’s a nightmare scenario that could cost you customers, a bad reputation, and a ton of money.
Listing management software is the solution to this problem. Essentially, it’s a tool that allows a business to manage its information across online directories, apps, GPS systems, social media platforms, and more. The best listing management software is able to ensure that a business’s online information is accurate and up-to-date.
While there are many different listings management solutions on the market, not all of them are created equal. A good listing management solution will have the ability to identify and fix errors on multiple online platforms, provide reports to show a client’s progress over time, and allow for seamless integrations with other digital marketing tools like SEO and PPC. It’s also important to choose a software with an easy-to-use interface, so that the tool can be used effectively by multiple users.
To find the right solution for your agency, consider your clients’ needs and what their goals are. For example, some agencies prefer a listing management tool that specializes in finding citation opportunities as part of a broader SEO strategy. Others may require a solution that streamlines listing updates, or one that offers a mobile app to manage listings on the go. listing management software